Mardel Journals
Client |
Role on Project |
Project Type |
Tools Used |
Mardel Christian & Education
Graphic Designer
Product Development
Pinterest, Minted, Adobe Illustrator & Photoshop, In-house library of main art patterns called “Batch”.
Mardel offers a diverse range of journals designed to meet a variety of needs and personal styles. What sets these products apart is the integration of Scripture throughout the interior pages, paired with thoughtfully crafted, faith-inspired messaging on each cover.
The buyer sends in requests that determine the demographic and style they are needing to fill gaps or replace old sellers. With that in mind, I begin with research and sketches. Looking up font pairings that fit with the demographic but also can provide strong hierarchy to make sure our faith-based phrases stand out in a meaningful way for the customer. These options go through rounds of proofing with the Team Lead, Coordinator and Manager before showing the client. Once the SKUs have been selected, I move them to full template with any feedback the client provides. The file then gets set-up and organized for vendor production.
All artwork owned by Mardel & Hobby Lobby

