Mardel offers a diverse range of journals designed to meet a variety of needs and personal styles. What sets these products apart is the integration of scripture throughout the interior pages, paired with thoughtfully crafted, faith-inspired messaging on each cover.

The buyer sent in requests that determined the demographic and style they were needing to fill gaps or replace old sellers. With that in mind, I began with research and sketches. Looking up font pairings that fit with the demographic but also provided strong hierarchy to make sure the faith-based phrases stood out in a meaningful way for the customer. These options went through rounds of proofing with the Team Lead, Coordinator and Manager before showing the client. Once the SKUs were selected, I moved them to full template with the feedback the client provided. The file then moved to be set-up and organized for vendor production.

All artwork owned by Mardel & Hobby Lobby