Mardel Graduation Cards

Client |

Role on Project |

Project Type |

Tools Used |

Mardel Christian & Education

Graphic Designer

Product Development

Pinterest, Pencil Sketches, Hand Lettering, Adobe Illustrator, Photoshop. In-house library of main art patterns called “Batch”.

Mardel provides meaningful greeting card sets that celebrate a variety of occasions, each one thoughtfully including the biblical scripture. These unique card collections stand out with their sentiments of joy, inspiration, and faith, offering a personal touch that resonates deeply with every recipient.

For this graduation occasion, the buyer was specific about using stock imagery for a gender -neutral card set. I wanted to incorporate a hand done feel to pair with the natural photos.  At the time there wasn’t a good font to use, so I hand drew each verse on paper and digitized the letters in Illustrator to adjust spacing, scale, etc. This hand lettered set was then turned into a font to use for in-house projects.

All artwork owned by Mardel & Hobby Lobby

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