After sharing a playful concept sketch, I was approached to develop apparel designs for people participating tractor pulls as a way to show brand loyalty–much like sports enthusiasts. The layout provides customization for various tractor brands and appeal for a wider audience. Each design captures the pride, personality and enthusiasm of the tractor pulling community.

Inspired by my experience growing up around tractor pulls, I created a hand-lettered piece that captures the spirit of the community. I leaned into a vintage lettering style to reflect the heritage and character of antique tractors. After generating interest in the design, I digitized the design using Adobe Illustrator, refining the letterforms through type manipulation developing adaptable color palettes that can be tailored to represent different tractor brands.