This project started out as a lettering prompt on Instagram and then transitioned to a real mockup to present to a family member with a small honey business. He has kept bees and sold honey for over a decade and his packaging looked a bit outdated. This label keeps a vintage feel while capturing the elements of creating delicious homegrown honey.

This design started as a pencil sketch that got digitized in Adobe Illustrator to keep scalability for different sizes of labels. I kept the 1 color design to reduce cost but also included a 2 color option in case they wanted a pop of color.